For Lemon Boutique Day Spa, I developed a brand identity that reflects the owner’s welcoming and approachable philosophy. The logo captures the essence of warmth and relaxation, using soft and inviting colors that align with Stephanie’s vision of making her spa a space where clients can feel at ease. The playful yet elegant typography represents the light-hearted and inclusive atmosphere she cultivates, where comfort is key. The brand identity extended across various touchpoints, including business cards, gift certificates, and store signage, reinforcing the spa's commitment to providing a laid-back yet professional environment.